Thinking of leaving your 9 to 5 job and building your own brand? In today’s age, doing the same 9-5 job for 15-20 years is not a good idea. You have got to be an expert on what you love. And being the president of your own brand is the most satisfying job that you can ever have.
Building a new brand that stands out is not an easy task. Before creating own brand or a new brand for your client, there are a few things that you need to keep in mind.
Your first step should be determining your place in the market. There are millions of business who are trying to build their name in the market. Making a strong brand name is difficult if you are just starting out.
Before launching your own brand, you need to understand what actually a brand is and what are the steps you need to follow to make a successful brand.
Table of Contents
What is a ‘Brand’ & ‘Brand Building’?
Brand is not just a popular name or logo that distinguish you with other people in market. But your brand is how your audience connect with you whenever they interact with your business.
“Your brand is the reputation of your business.”
Your brand is the voice of your business, what your values are, what you want to offer to the audience, how you communicate the product etc. Brand is customer’s overall perception about your business.
“Your brand is what other people say about you when you not in the room!”
In short, your brand is the personality of your business.
What is Brand Building?
Brand building are the strategies and campaigns that are used to aware people about your brand in the industry. Brand building can be done in three phases:
Brand Strategy: Your brand strategy map out how your business is different, likable, memorable for your ideal customers. It convey the promise, purpose of your business, how your services will solve the problem of the people.
Building a brand strategy includes:
- Target audience
- Brand competitors
- Brand Purpose Discovery
- Brand voice
Brand Identity: Brand identity is the way you convey to the people through visuals, content, colors etc. It is the way people see your brand. When you make a sale that product leaves an impression on the customers and shaping that impression is call brand identity.
Identity of your brand includes:
- Website design
- Colors & fonts
Brand Marketing: Brand marketing is how you will make your brand reach to your target audience. Many businesses use brand marketing strategies to highlight their product and services in the market. They run various brand awareness campaigns to draw the attention of people.
Brand marketing strategies includes:
- Search Engine Optimization
- Social media Marketing
- Email Marketing
- User Experience
- Content Marketing
- Paid Advertising
Here are some simple steps that you need to follow to make a successful brand:
Focus on the purpose behind your brand
Brand discovery is the most crucial step of brand building. Every successful brand has a strong purpose behind it. It is what you love to everyday for other people through your services or products.
You can unveil the main purpose of your brand through an opening statement. Where you can describe who you are, what are the products or services you offer, how you are different from others, why the audience should choose you.
Research for the brand competitors
Before launching a new brand you should get aware about the current market. Research about who are the mind competitors in you industry, how they are doing well or the reason of their failing etc. Your ultimate goal should be to differentiate from the competitors and convince the customers to buy from you over them.
If you are launching a new brand (whether your business is new or already established), you should stay updated about your competitors.
You can simply search on google about the categories or products related to your brand and you competitors will come up.
Determine Your Target Audience
Every business has a target audience. Before you start crafting your personal brand, first thing you should do is to define your target audience. The sooner you get to know your focus customers the easier it will be to create your brand story. Then you will better understand with whom and where you have to put more efforts.
To reach the right audience of your niche, you need be more specific. Like, if your services or products are for mothers then go for single moms(be specific), whatever niche you choose.
Once you identified your target audience it will affect and benefit your overall brand building process and specifically the marketing efforts. Every brand want their right audience to consume their content, click on ads, and opting in to their email lists.
Choose your business name
What should be the name of your brand?
It depends on the kind of business you want to start. As we mentioned before, your brand is more than just a name, your quality services or products are what make you name recognizable in the market.
You should choose your brand name wisely, there are a few things you should consider while choosing brand name:
- Your brand name should be hard to imitate
- It should be different from the existing ones in your niche so your audience didn’t get confused.
- It should be easy to pronounce
- You can include your focus keyword in it.
You need to purchase a domain and hosting to take your brand online. Checkout this to get your hosting and domain registered at affordable price.
Take your business online
Nowadays, every business needs a website. After getting a domain the next step is building your website. Either you can build your own website or hire a professional to design your site. While designing your website make sure that your website is:
- User friendly
- Easy to understand layout
- Simple navigation
- Easily accessible
- Fast loading
Get your website designed by us. Hire us!
After completing the website, you need to think about how you will represent your business visually. Brand logo is the first thing that come’s up in the mind when you are starting a new business. Your logo is the face of your business, it is how your customers will identify your brand.
There are various things for which you needed for your brand new business or can hire a professional graphic designer:
- Web graphics
- Business cards
- Promotional Designs
Get your graphics done by the best graphic designing company in Jodhpur.
Improve your online presence
Brand building doesn’t end with creating logo, slogans, domains etc. Once your website is done, the next step is to improve your brand’s online presence.
“If your business is not on the internet then your business is out of business.”
You need to build some brand marketing strategies to make a strong brand name in the industry. These are some crucial steps that will help your business:
- Get your SEO done
- Make sure to maintain the position of your website in first page of SERP
- Aim to get more engagement on social media
- Be consistent
- Keep your audience updated with new products and services
At JB Gold Cube Ventures is one of the top brand builders, we provide the best digital marketing services in jodhpur.
Your brand needs to exist and remain consistent whenever a customer interacts with it. Your brand should evolve and grow continuously as the customer exposure of your brand increase.
Build a successful brand with one of the best brand building companies in India. JB Gold Cube Ventures is known for their effective brand building strategies.