{"id":552,"date":"2021-06-24T19:02:41","date_gmt":"2021-06-24T13:32:41","guid":{"rendered":"https:\/\/jbgoldcube.com\/blog\/?p=552"},"modified":"2021-06-24T19:03:22","modified_gmt":"2021-06-24T13:33:22","slug":"the-absolute-link-building-process-explained","status":"publish","type":"post","link":"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/","title":{"rendered":"The Absolute Broken Link Building Process Explained | Link Building Techniques"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">The broken link building process includes fixing the links leading to the dead-end pages or pages showing 404 errors from a website you wish to get links from.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_16 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Starters\" title=\"Starters\">Starters<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Broken_Link_Building_Process_and_Link_Building_Tactics\" title=\"Broken Link Building Process and Link Building Tactics\">Broken Link Building Process and Link Building Tactics<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Step_Number_1_Researching_and_Finding_Broken_Links\" title=\"Step Number 1 : Researching and Finding Broken Links\">Step Number 1 : Researching and Finding Broken Links<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#1_Using_tools\" title=\"1. Using tools\">1. Using tools<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#2_Using_search_strings\" title=\"2. Using search strings\">2. Using search strings<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#3_Using_Wikipedia\" title=\"3. Using Wikipedia\">3. Using Wikipedia<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Step_Number_2_Re-Creating_the_Dead_Content\" title=\"Step Number 2 : Re-Creating the Dead Content\">Step Number 2 : Re-Creating the Dead Content<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Step_Number_3_Outreach\" title=\"Step Number 3 : Outreach\u00a0\">Step Number 3 : Outreach\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#1_Dont_sound_desperate\" title=\"1. Don\u2019t sound desperate\">1. Don\u2019t sound desperate<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#2_Find_the_right_person\" title=\"2. Find the right person\">2. Find the right person<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Starters\"><\/span><strong>Starters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There are various reasons why a link may be broken like<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The linking website made some mistake with the URL<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The website that is linked has shifted the page temporarily or removed it permanently.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Either way, the webmaster has failed to notice that there are broken links on his website, and he would want to replace them or remove them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here comes your role, and the broken link building process starts. Research and explore pages having broken links, create content relevant to the one linked, and get your link in place of that link!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It might sound confusing and chaotic, but it becomes easier and interesting once you get hold of the concepts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this guide, we will be sharing a detailed explanation of the broken link building process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Broken_Link_Building_Process_and_Link_Building_Tactics\"><\/span><strong>Broken Link Building Process and Link Building Tactics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The broken link process involves mainly three steps, and all the steps are equally important for effective broken link building strategies<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_Number_1_Researching_and_Finding_Broken_Links\"><\/span><span data-preserver-spaces=\"true\">Step Number 1 : <\/span><span data-preserver-spaces=\"true\">Researching and Finding Broken Links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-553 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/dead-page-300x200.jpg\" alt=\"dead links, broken links, broken link building process, dead pages, error 404\" width=\"476\" height=\"317\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/dead-page-300x200.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/dead-page-768x512.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/dead-page-930x620.jpg 930w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/dead-page.jpg 1000w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The first step is the most arduous task. This step takes the maximum time and is the most complicated.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, find out potential prospects from where you want links.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Finding out potential links with which you can replace yours can be done in various ways :\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Using_tools\"><\/span><span data-preserver-spaces=\"true\">1. Using tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" class=\" wp-image-554 alignright\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/ahref-tool-300x200.jpg\" alt=\"broken link building tools, link building tools, ahref site explorer, broken links, broken link building process\" width=\"402\" height=\"268\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/ahref-tool-300x200.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/ahref-tool-768x512.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/ahref-tool-930x620.jpg 930w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/ahref-tool.jpg 1000w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">There are many tools available that help you directly find broken links from your prospect\u2019s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong>Ahref:<\/strong> <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahref\u2019s site explorer<\/a> features where you can directly find broken links for any domain. There are two ways to do so\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Search for the domain\/website&gt; Go to backlinks profile at the left menu &gt; Click on broken links. You\u2019ll find a complete list of broken links on the mentioned domain.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Search for the domain\/website&gt; Go to pages option on the left menu &gt; Click on the best by links option &gt; from the HTTP code dropdown, click 404 not found, and you will get the desired results.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en\">Check My Links<\/a>:<\/strong> This is another convenient tool to find broken links. Install the extension from Google. It will appear on the top right corner of Chrome, and just clicking on it will get all the broken links on that page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><strong><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a> :<\/strong> Follow this process to get the list of broken links of a website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Search for the website domain &gt; Click on response code when the search gets completed &gt; from the filter dropdown, click client error (4xx), and bingo!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Using_search_strings\"><\/span><span data-preserver-spaces=\"true\">2. Using search strings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" class=\" wp-image-555 alignright\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/search-strings-300x300.jpg\" alt=\"google search strings, search strings, site extensions, broken links\" width=\"352\" height=\"352\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/search-strings-300x300.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/search-strings-150x150.jpg 150w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/search-strings-768x768.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/search-strings.jpg 1000w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">This tactic involves finding out broken links building opportunities for a particular keyword. For doing so, you have to find \u201c<a href=\"https:\/\/backlinko.com\/hub\/seo\/resource-pages\"> resource pages<\/a>\u201d, i.e. pages with many links where you expect at least some links will be broken.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This method is also known as the search scraping\/scraping resource pages method.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With the help of relevant keywords, use different <a href=\"https:\/\/whatis.techtarget.com\/definition\/search-string\">search strings<\/a> (inurl, intext, intitle) to maximize the results and find resource pages relevant to your niche. Few examples are<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">KEYWORD intitle:\u201dlinks\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">KEYWORD inurl:\u201dresources\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">KEYWORD intitle:\u201dlinks\u201d inurl:\u201dresources\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Using_Wikipedia\"><\/span><span data-preserver-spaces=\"true\">3. Using Wikipedia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img loading=\"lazy\" class=\" wp-image-556 alignright\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/wikipedia-300x200.jpg\" alt=\"Wikipedia dead links, wikipedia broken links, broken links, broken link building process\" width=\"322\" height=\"215\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/wikipedia-300x200.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/wikipedia-768x511.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/wikipedia-930x620.jpg 930w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/wikipedia.jpg 1000w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\"> Another great way to find broken links is Wikipedia. There are three ways to find broken links from Wikipedia.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">From the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/en.wikipedia.org\/wiki\/Category:All_articles_with_dead_external_links\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">articles<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0directly mentioning there are broken links.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">From search strings : [site:\u201dwikipedia.org\u201d \u201cyour niche\/keyword\u201d intext:\u201ddead link\u201d<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.webfx.com\/seo-tools\/wikigrabber\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">tool<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0specifically designed to find link building opportunities with Wikipedia.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_Number_2_Re-Creating_the_Dead_Content\"><\/span><span data-preserver-spaces=\"true\">Step Number 2 : <\/span><span data-preserver-spaces=\"true\">Re-Creating the Dead Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Now that you have finally managed to find potential prospects to get quality backlinks from, it\u2019s time to create note-worthy content.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-557 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/recreating-content-300x200.jpg\" alt=\"redcreating content, dead content, valuable content, worthy content, broken link building, broken link building process \" width=\"452\" height=\"301\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/recreating-content-300x200.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/recreating-content-768x512.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/recreating-content-930x620.jpg 930w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/recreating-content.jpg 1000w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">You might think that you already had the content to start the broken link building campaign in the first place.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But you must consider writing content relevant to where the broken links were pointing at, or atleast edit and update your content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This ensures that your content is considered for replacement after all the hard work you have done to find the dead pages.<\/span><\/p>\n<p><strong>Must Read<\/strong> : <a href=\"https:\/\/jbtechclasses.com\/blog\/7-most-useful-content-marketing-tactics-and-tips-for-seo-friendly-content\/\">Useful Content Marketing Tactics<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_Number_3_Outreach\"><\/span><span data-preserver-spaces=\"true\">Step Number 3 : <\/span><span data-preserver-spaces=\"true\">Outreach\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-558 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/outreach-300x109.png\" alt=\"outreach, email outreach, simple outreach, broken link building, broken links, dead links\" width=\"589\" height=\"214\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/outreach-300x109.png 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/outreach-1024x371.png 1024w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/outreach-768x278.png 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/outreach.png 1338w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">By now, you have done a masterful job at finding <a href=\"https:\/\/www.deadlinkchecker.com\/\">dead links<\/a> and creating first-class content for replacement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But unless you show the prospects what you have got in a right and considerable manner, all your hard work will be in vain.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are a few tips that might help you get through this process softly.<\/span><\/p>\n<p><em>Learn <a href=\"https:\/\/jbtechclasses.com\/courses\/digital-marketing-certification\">E-Mail Marketing<\/a> for successful email outreach campaigns.<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Dont_sound_desperate\"><\/span><span data-preserver-spaces=\"true\">1. Don\u2019t sound desperate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\"> Sounding desperate and pushy can greatly affect your personality and get your mail landed in the junk box. Be at ease and try to connect with your email. Rather than demanding to get linked (replace that link with mine), give them a suggestion (here is a replacement that you might like for the dead link) to be on good terms.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Find_the_right_person\"><\/span><span data-preserver-spaces=\"true\">2. Find the right person<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">If your prospect is a big company, sending a mail to the CEO is completely useless. Instead, find out who the team members are and who is in charge of the blog\/content or the content manager. This greatly increases the chance to get notices.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If it\u2019s a single-person blog website or a small company, you can still think of writing to the top-level managers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Broken-link building is a white-hat link building technique under <a href=\"https:\/\/jbgoldcube.com\/blog\/reasons-you-should-hire-a-digital-marketing-agency\/\">digital marketing<\/a> and is extremely effective and scalable if done in the right way.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The conversion rate of getting links is a bit lower in dead link building; aim to maximize the outreach.<\/span><\/p>\n<p>As, it is a highly effective and value-adding link building technique for SEO, in order to double-up the results, reach out to <a href=\"https:\/\/jbgoldcube.com\/services\/digital-marketing-services-jodhpur\">professional SEO agency<\/a> who provide broken link building services.<\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The broken link building process includes fixing the links leading to the dead-end pages or pages showing 404 errors from a website you wish to get links from. Starters There are various reasons why a link may be broken like The linking website made some mistake with the URL The website that is linked has&hellip;&nbsp;<a href=\"https:\/\/jbgoldcube.com\/blog\/the-absolute-link-building-process-explained\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">The Absolute Broken Link Building Process Explained | Link Building Techniques<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":""},"categories":[31],"tags":[68,70,72,69,71],"jetpack_featured_media_url":"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/broken-link-building.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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