{"id":541,"date":"2021-06-21T11:14:28","date_gmt":"2021-06-21T05:44:28","guid":{"rendered":"https:\/\/jbgoldcube.com\/blog\/?p=541"},"modified":"2021-06-21T11:14:28","modified_gmt":"2021-06-21T05:44:28","slug":"social-media-marketing-101","status":"publish","type":"post","link":"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/","title":{"rendered":"Social Media Marketing 101 | Hands-On Guide For Social Media Strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_16 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#Social_Media_Marketing_Tips_for_a_Solid_Social_Media_Presence\" title=\"Social Media Marketing Tips for a Solid Social Media Presence\">Social Media Marketing Tips for a Solid Social Media Presence<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#I_-_Plan_out_your_Social_Media_Goals\" title=\"I &#8211;\u00a0 Plan out your Social Media Goals\">I &#8211;\u00a0 Plan out your Social Media Goals<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#II_-_Prepare_your_Budget\" title=\"II &#8211; Prepare your Budget\">II &#8211; Prepare your Budget<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#III_-_Identify_the_Social_Media_Platforms_you_have_to_focus_on\" title=\"III &#8211; Identify the Social Media Platforms you have to focus on\u00a0\">III &#8211; Identify the Social Media Platforms you have to focus on\u00a0<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#Facebook\" title=\"Facebook\u00a0\">Facebook\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#Instagram\" title=\"Instagram\">Instagram<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#Twitter\" title=\"Twitter\">Twitter<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#LinkedIn\" title=\"LinkedIn\">LinkedIn<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#IV_-_Identify_the_Right_Time_to_Post\" title=\"IV &#8211; Identify the Right Time to Post\">IV &#8211; Identify the Right Time to Post<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/#_V_-_All_things_Visual_-_Theme_Content\" title=\"\u00a0V &#8211; All things Visual &#8211; Theme &amp; Content\">\u00a0V &#8211; All things Visual &#8211; Theme &amp; Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If someone asks you what\u2019s the one job that has seen massive growth in the past few years, what would you say?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, the answer is social media! Social media platforms and social media marketing have witnessed unbelievable growth in recent years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason being the amount of exposure and opportunities that come with social media. And with the ongoing pandemic, the number of social media users and their time has exponentially gone up <\/span><span style=\"font-weight: 400;\">(according to stats, about 55 % of the global population uses social media, and the average daily usage is 2 hours!!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these numbers, it\u2019s quite clear why more and more people are attracted to making their career out of social media itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most people have managed to get a secure career from social media, there are a few who are still struggling to make ends meet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Marketing_Tips_for_a_Solid_Social_Media_Presence\"><\/span><strong>Social Media Marketing Tips for a Solid Social Media Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"I_-_Plan_out_your_Social_Media_Goals\"><\/span><strong>I &#8211;\u00a0 Plan out your Social Media Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-544 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-goals-300x225.jpg\" alt=\"social media goals, social media objectives, social media marketing\" width=\"469\" height=\"352\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-goals-300x225.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-goals-768x576.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-goals.jpg 1000w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot that social media offers, like brand awareness, generating leads, B2B communications, improving traffic, getting reviews, promoting and<a href=\"https:\/\/jbgoldcube.com\/blog\/building-successful-brand\/\"> building brand<\/a> reputation etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so much variety, you might get stuck in choosing what is best for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is essential to plan out what you expect for your business from social media so that every social media action is directed towards one specific goal.<\/span><\/p>\n<p>To makes ends meet and to achieve your goals &amp; objectives in the most effective manner, hire an <a href=\"https:\/\/jbgoldcube.com\/blog\/reasons-you-should-hire-a-digital-marketing-agency\/\">expert digital marketing agency<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"II_-_Prepare_your_Budget\"><\/span><strong>II &#8211; Prepare your Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-545 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-budget-278x300.jpg\" alt=\"social media budget, social media planning, social media marketing, social media campaigns\" width=\"436\" height=\"471\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-budget-278x300.jpg 278w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-budget-768x830.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-budget.jpg 925w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To achieve higher results and gain a good reach, many businesses usually diversify their activities and aim for getting much more traffic through <a href=\"https:\/\/www.mo.agency\/blog\/benefits-of-paid-advertising\">paid advertising<\/a> and collaborations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this might be a great idea for short-term results, it costs a lot of money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid ads, collaborations, paid referrals, partnerships etc., all require money that you may not have thought of before, so it\u2019s always a good idea to plan the amount of money you are willing to spend for social media marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help in sorting out the last-moment financial troubles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"III_-_Identify_the_Social_Media_Platforms_you_have_to_focus_on\"><\/span><strong>III &#8211; Identify the Social Media Platforms you have to focus on\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-546 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-platforms-300x200.jpg\" alt=\"social media platforms, social media channels, social media networks, social media marketing\" width=\"526\" height=\"351\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-platforms-300x200.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-platforms-768x512.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-platforms-930x620.jpg 930w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-platforms.jpg 1000w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Handling social media platforms is not an easy task if you focus on maintaining good at all social media networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding your objectives and looking where you can find the best audience you are looking for must be one of your priority tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some platforms you must definitely invest your time and resources into, considering the commendable users they attract.<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook is the number one platform for your <a href=\"https:\/\/jbtechclasses.com\/blog\/social-media-campaigns\/\">social media campaigns<\/a> as it has the highest number of users (about 2.85 billion) using and engaging everyday. It serves the purpose of social media marketing by offering various features like Facebook Shop. Facebook Leads Ads, Facebook video features, a specifically designed Facebook Business Suite etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is the most convenient and easy to use social media platform, and if you are not already using Facebook for your business, you are losing out on a lot.<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong>Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With 1 billion + people using Instagram, it has become a livelihood hub for many influences, businesses, content creators and digital experts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can attract your audience with visual content, then Instagram is the most ideal social media platform for you.<\/span><\/p>\n<p><em>Must Read :<\/em><a href=\"https:\/\/jbtechclasses.com\/blog\/8-simple-ways-to-boost-instagram-engagement\/\"><em> 8 simple steps to boost Instagram Engagement<\/em><\/a><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><strong>Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter has seen extraordinary growth in recent decades and hence became an effective social media marketing network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Twitter, you can interact with customers and other businesses directly, resolve your audience\u2019s concerns and build powerful relationships.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><strong>LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Linkedin has come out as the best B2B marketing platforms for professionals looking for opportunities and businesses looking for perfect candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing on LinkedIn is highly recommended as this platform has immense potential of getting your business potential leads and an engaging audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IV_-_Identify_the_Right_Time_to_Post\"><\/span><strong>IV &#8211; Identify the Right Time to Post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-547 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-posting-time-300x300.jpg\" alt=\"social media strategy, social media posts, social media marketing tactics, social media marketing 101\" width=\"417\" height=\"417\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-posting-time-300x300.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-posting-time-150x150.jpg 150w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-posting-time-768x768.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-posting-time.jpg 1000w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can yield the maximum potential results of your social media marketing goals if you identify the <a href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/#:~:text=The%20best%20times%20to%20post%20on%20social%20media%20overall%20is,AM%20on%20Mondays%20and%20Thursdays.\">right time to post<\/a> on different channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to understand here that there is no such thing as a perfect time for social media posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to your audience, you have to find the most suitable time by experimenting and analyzing what time your particular target audience is most active.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_V_-_All_things_Visual_-_Theme_Content\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><strong>V &#8211; All things Visual &#8211; Theme &amp; Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" class=\" wp-image-548 aligncenter\" src=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-content-300x113.jpg\" alt=\"social media content, social media themes, social media marketing strategy, social media marketing\" width=\"600\" height=\"226\" srcset=\"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-content-300x113.jpg 300w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-content-768x288.jpg 768w, https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-content.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The content and theme on social media platforms like Facebook, Instagram, Pinterest etc., play a huge role in generating results for social media strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is so because visually appealing social media accounts attract a much wider audience and determine the viewer\u2019s behavior in making perceptions of your brand.<\/span><\/p>\n<p>Hence, right<a href=\"https:\/\/jbtechclasses.com\/blog\/7-most-useful-content-marketing-tactics-and-tips-for-seo-friendly-content\/\"> content marketing tactics<\/a> will definitely help your brand have an edge over others.<\/p>\n<p>For enticing &amp; catchy content and unique themes, outsource your designing tasks to a <a href=\"https:\/\/jbgoldcube.com\/blog\/5-reasons-why-your-business-needs-a-professional-graphic-designer\/\">professional graphic designer<\/a> to see the best results!<\/p>\n<p>&nbsp;<\/p>\n<p>Reach Out to us at JB Gold Cube Ventures Pvt. Ltd. if you are looking for the best <a href=\"https:\/\/jbgoldcube.com\/services\/digital-marketing-services-jodhpur\"><strong>Social Media marketing Strategist<\/strong><\/a>!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction If someone asks you what\u2019s the one job that has seen massive growth in the past few years, what would you say? Yes, the answer is social media! Social media platforms and social media marketing have witnessed unbelievable growth in recent years. The reason being the amount of exposure and opportunities that come with&hellip;&nbsp;<a href=\"https:\/\/jbgoldcube.com\/blog\/social-media-marketing-101\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Social Media Marketing 101 | Hands-On Guide For Social Media Strategies<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":""},"categories":[31,61],"tags":[63,62,65,64,67,66],"jetpack_featured_media_url":"https:\/\/jbgoldcube.com\/blog\/wp-content\/uploads\/2021\/06\/social-media-marketing..jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing 101 | Hands-On Guide For Social Media Strategies<\/title>\n<meta name=\"description\" content=\"Social Media Marketing Strategies: 1. 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